me

My expertise is enabling companies and people to reach their true potential.

I work with companies and people in a way that feels natural and right for them. I act as a catalyst to fast-track positive change and development. I truly love what I do. And I believe passionately that everyone can reach their potential if they really want to and are given the right tools and support. I am very privileged to be able to work with people and companies who trust me enough to open up their minds and hearts, overcome their fear of the unknown and work closely with me to make important and significant changes.

Rachel Shelmerdine Managing Director of To Be You


I began my career in the media working for the BBC and Carlton Television before being approached to work for a leading headhunting firm. Since then I have gained over 15 years experience in executive search, consulting & coaching, working for established consultancies until 1999 when I set up a very successful and high profile consultancy in Dublin working with fast growth hi-tech companies - both start-ups and established US organizations. During this time I set up a joint venture with a leading incubator company and was brought in by all leading VC's and investment companies to set up the first line of management and put in the initial building blocks in for high potential technology start-ups and offer culture development advice and high performance coaching.
In 2001 I set up To Be You in London and have since worked with a wide range of clients in fast-moving, high growth sectors such as Retail, Technology, Design & Media

Relevant Qualifications and Memberships:


BSc Social Sciences
NEBS Management & Organisational Studies
Institute of Directors
International Coaching Federation
Arts & Business
RIBA
Design Business Association (Registered Expert)

To Be You


UK 26 York Street, London W1U 6PZ
+44 020 3326 9242 +44 755 445 4468
info@tobeyou.com